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Indian-heritage consumers benefit from this efficient, sustainable and inclusive bioconcealer.
June 20, 2025
By: TOM BRANNA
Croda Beauty Actives published new clinical data regarding Ameyezing 4.0 and Indian-heritage consumers. This innovative bioconcealer restores the natural brightness and vitality of the eye area.
Ameyezing 4.0 already demonstrated its efficacy in delivering visible results on puffiness and both hyperpigmented and vascular dark circles on Caucasian and Chinese panels. Periorbital hyperpigmentation, also known as dark circles, is a significant problem especially in Indians. Half of Indian women have moderate to severe dark circles.
Therefore, Croda Beauty Actives researchers conducted specific studies on this population. Ameyezing 4.0, applied twice daily at 1.5% in serum and once weekly in eye-pads, provided a significant reduction in under-eye hyperpigmentation.
Specifically, Ameyezing 4.0 produced 15.9% reduction of melanin index up to -83% vs T0 (p<0.01%) and 100% respondents after 56 days with excellent tolerance, according to Croda Beauty Actives.
Ameyezing 4.0 is efficient, inclusive and Cosmos-approved. The active is ethically sourced and obtained via an eco-designed production process, according to Croda Beauty Actives.
More info: Croda Beauty Actives, www.crodabeauty.com/en-gb
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